Indicative timing
Usually 1–2 weeks
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Research template
Purchase intent test
Explore stated purchase intent and the reasons behind it.
Teams validating a product, price, or offer.
Use this templateResearch question
Compare agreed product descriptions, prices or offers. Stated intent is not the same as an actual purchase.
Required inputs
Product, price or offer descriptions, target audience and questionnaire.
Deliverables
- Stated purchase intent
- Reasons for considering or rejecting a purchase
- Questions for further testing
Scope
Reports explain sample sources, supporting evidence and limitations. Confirm the scope of any comparisons or recommendations before starting.
Indicative sample
100–200 respondents recommended
Timing and sample sizes are planning guides. Agree on the actual plan based on the study and recruitment needs.
Next step
Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.