01
Independent measurement
The assessment is conducted separately from media sales, buying and commissions.
AURA™ · Assessment principles
Four principles guide every AURA™ assessment.
AURA™ (Attention-to-Action Unified Rating & Audit) is designed to make attention assessments useful, reviewable and responsible. These principles define how results are prepared and communicated.
The principles
02
Evidence is reviewable
Each conclusion is tied to supporting observations that can be reviewed within the report.
03
Boundaries are clear
Every report states what was studied, what evidence was available and where interpretation should stop.
04
Participants are protected
Participation is based on clear agreement, and reporting is designed to protect the people behind the evidence.
Apply the principles to a real business question.
Share the decision you need to make. We will discuss the appropriate study scope and evidence before proposing an assessment.