Screens, pages and apps
Attention indices and related readings are shown only when applicable. Insufficient data is explained, never replaced with zero.
Measurement methods / VISTA
VISTA attention measurement
What it measures
Attention to screens, pages, apps and advertising in actual usage. Readings for different subjects are interpreted separately.
How to use it
Understand the distribution, concentration and sustained presence of attention. Each analysis module continues to provide its own business results.
When it applies
Readings are shown only when the measurement scope, valid sample and existing checks support them. Each report states its applicable scope.
Its limits
Attention is not sales or conversion, proof of causation, certification or a universal ranking. Unsupported composite scores are not generated.
One attention method, interpreted by subject.
Attention measurement does not replace advertising, journey, order, search or experience analysis. Each module answers its own business questions.
Advertising attention
Use ad attention concentration and sustained-attention tier to understand attention to advertising. No advertising composite index is published.