Screens, pages and apps
Attention indices and related readings are shown only when applicable. Insufficient data is explained, never replaced with zero.
Measurement methods
VISTA: understand attention through clear readings.
VISTA describes attention. Readings for screens, pages, apps and advertising must be interpreted within the study scope and measurement conditions.
One attention method, interpreted by subject.
Attention measurement does not replace advertising, journey, order, search or experience analysis. Each module answers its own business questions.
Advertising attention
Use ad attention concentration and sustained-attention tier to understand attention to advertising. No advertising composite index is published.
Research methods and quality
Understand where the data comes from, which results can be compared and what limits apply. Existing checks are explained with evidence, without a separate quality total score.
Data and methods
- Data scope
- State the study period, measured subjects, coverage and valid sample. Identify any scope not included.
- Applicable methods
- Attention readings use VISTA. Other modules use their own applicable methods, without a cross-module total score.
- Existing checks
- Show only checks supported by existing evidence. Distinguish checks not performed, insufficient evidence and non-applicability; do not invent confidence or completion states.
- Interpretation limits
- Explain which results can be compared and which cannot yet be judged. Missing numbers are not zero. An observed association is not proof of causation.
Start with the modules you already know.
Each module provides its own advertising, journey, order, search, share-of-voice, attribution or experience analysis. Attention readings use VISTA.
- AdView
- OneJourney
- OrderScope
- SearchView
- SOV
- OmniAttribution
- UXPlus