ANALYSIS MODULES

SOV · Advertising share of voice

Compare brand advertising presence within the agreed sample and scope.

Project consultation · Agree on goals and scope

Research question

What share does each brand hold in the agreed advertising sample?

Advertising share, reach and frequency within the sample. Breakdowns depend on sufficient sample coverage.

Brands to compare, platforms, markets, dates and audience breakdown requirements.

Share split by platform, audience, city and income, with reach and frequency

Over the same period, how much belongs to you and to each competitor, and among which audiences.

How many participants’ records included the brand’s ads and how often they appeared.

Cannot directly establish：Brand favourability, sales change, or share on platforms and audiences outside the study scope.

Each output explains where the sample came from, what supports the finding and which questions remain unanswered.

Discuss the goals, scope and deliverables before commissioning a study.

Understand the output before deciding the scope and budget.

Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.