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ANALYSIS MODULES

SearchView · E-commerce search

Study e-commerce search results within the agreed scope and compare brand positions and visibility.

Project consultation · Agree on goals and scope

Research question

How do your brand and competitors appear for the selected search terms?

Brand positions, visibility and changes for selected terms and platforms.

Required inputs

Platforms, search terms, brands or categories, markets and study dates.

Deliverables

Position-by-position rankings and brand visibility rates, with how each figure is defined

Position-by-position rankings and brand visibility

The actual position on the results page for each search term, and how much of it you and your competitors occupy.

Records and metric definitions

Which search terms, markets and period this study covered, and how each metric is defined.

View sample reports →

Scope

Cannot directly establish:A platform’s ranking rules, a competitor’s budget, or performance on terms and markets this study did not cover.

Each output explains where the sample came from, what supports the finding and which questions remain unanswered.

Discuss the goals, scope and deliverables before commissioning a study.

Read our methods →

Next step

Understand the output before deciding the scope and budget.

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