Shopping journey report and purchase path map
From awareness and comparison to cart and order, the whole path is drawn out, with the evidence behind each stage.
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ANALYSIS MODULES
OneJourney · Shopping journeys
Map e-commerce browsing and purchase paths to see where consumers spend time or leave.
Available now · With the selected service
Research question
Which steps do consumers take from browsing and comparison to purchase?
Pre-purchase comparisons, common paths and touchpoint patterns.
Required inputs
Target categories, brands, platforms and study dates, plus browsing and purchase records shared with consent.
Deliverables
Shopping journey report, purchase path maps and touchpoint analysis.
A combined path index and touchpoint contribution
How smoothly the whole path runs, summarised into one comparable reading, with what each touchpoint contributed.
Scope
Cannot directly establish：Causality, total market size, or how people and platforms outside the study scope behave.
Each output explains where the sample came from, what supports the finding and which questions remain unanswered.
Use it in your workspace with the selected service. Research and recruitment fees are listed separately.
Read our methods →Next step
Understand the output before deciding the scope and budget.
Creating a workspace is free. Research, recruitment and analysis are priced according to the service you choose.