Attention levels and sustained-attention bands
How much attention each ad earned on screen, banded on one consistent definition so results compare directly.
ANALYSIS MODULES
Understand ad presentation and attention within consented research sessions.
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How are ads presented, and what attention do they receive within the study sample?
Ad presentation, staying or skipping behavior, and creative comparisons under comparable conditions.
Research objectives, the ads or apps to assess, and valid study records shared with participants’ consent.
Attention levels and sustained-attention bands; a breakdown by touchpoint, placement and creative
How much attention each ad earned on screen, banded on one consistent definition so results compare directly.
From touchpoint to placement to the individual creative, broken out level by level, so you know where to move budget.
Cannot directly establish:Sales lift, market share, causality, or how people outside the study scope behave.
Each output explains where the sample came from, what supports the finding and which questions remain unanswered.
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Read our methods →Understand the output before deciding the scope and budget.
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