How an e-commerce team could fix conversion with journey evidence

In this illustrative scenario, an e-commerce team sees conversion leaking but can’t tell where. With OmniROI they follow real shoppers from discovery to checkout and find the biggest drop is at compare-to-cart, driven by unclear delivery time. They surface delivery info earlier and re-check with real shoppers.

This is a hypothetical example of the workflow, not a specific customer result.